Be found in Google, AI overviews and beyond.
SEO today is more than blue links. Your brand shows up in classic search results, AI-generated overviews, and tools like ChatGPT and Gemini. We make sure your site is fast, understandable and measurable, so every visit has a chance to become revenue.
SEO that’s built on data, not guesses.
We don’t just "do keywords". We combine technical SEO, content strategy and product analytics to answer a few key questions: Who is finding you? What are they trying to do? Where do they drop off? And which changes actually move the needle? The result: a search and analytics setup that you can understand and make decisions from.
Why SEO still matters in the age of ChatGPT and Gemini
AI depends on the open web
Models like ChatGPT, Gemini and Perplexity are trained on public content. If your site is clear, structured and trustworthy, you increase the chance that your brand is used as a source or at least indirectly influences the answers people see.
Google blends search and AI
Google is gradually merging classic search results with AI overviews. Good SEO and structured data help search engines understand when your page is a relevant, safe suggestion—no matter whether it’s shown as a regular result, a rich snippet or in an AI block.
Users still research before they buy
Even with AI assistants, people still click through to websites to compare, validate and contact. Strong SEO and analytics ensure those clicks land on the right page and that you know what happens afterwards.
What we do for your SEO & analytics
A practical, engineering-friendly stack that marketing and product can both use.
Technical SEO audit & fixes
We start with a technical assessment of your site: crawlability, sitemaps, Core Web Vitals, redirects, duplicate content, structured data and more. You receive a prioritised backlog of issues and quick wins, along with clear explanations for your team.
- Crawl & indexation checks (robots.txt, XML sitemaps, internal links)
- Performance and Core Web Vitals improvements
- Clean URL structure and redirect rules
- Schema.org structured data for key pages (products, articles, FAQs, local business)
Keyword & content strategy
Instead of chasing vanity rankings, we look for the search intents that actually lead to revenue: "buy", "compare", "near me", and the questions people really ask. We map these to concrete pages and content ideas.
- Keyword and topic research around your products and services
- Mapping search intent to existing and new pages
- Content outlines for landing pages, articles and FAQs
- AI-friendly formatting (clear headings, summaries, FAQs)
On-page optimisation that doesn’t feel spammy
We improve existing pages so they make sense to both humans and search engines: strong headings, focused messaging, internal links and calls to action that are actually visible.
- Title tags and meta descriptions that drive clicks
- Logical heading structure (H1–H3) for each page
- Internal linking to your key money pages
- Clear CTAs and forms with minimal friction
Analytics & tracking with GA4 and PostHog
We connect SEO with behaviour and conversions. That means tracking not just traffic, but what people actually do: scroll depth, events, funnels and retention.
- GA4 setup with clean events and conversion definitions
- PostHog for product analytics: funnels, cohorts, heatmaps
- Search Console integration for impressions, clicks and rankings
- Dashboards that show SEO performance alongside signups, leads and revenue
Experiments & continuous improvement
SEO is never "done". We run A/B tests and content experiments, always with a clear hypothesis and success metric, then apply the learnings to the rest of the site.
- A/B tests on headlines, CTAs and page layouts
- Experiment tracking inside PostHog
- Regular content and UX improvements based on data
- Quarterly strategy review to adjust to new search behaviour
Our SEO & analytics stack
Modern tools you can keep using, even if you stop working with us.
Google Search Console
See which queries you show up for, how often people click, and where you can gain quick wins.
Google Analytics 4
Measure traffic, engagement and conversions with a clear event model instead of random goals.
PostHog
Product analytics for funnels, retention, heatmaps and experiments—self-hosted or cloud.
Your existing tools
We integrate with your CRM, marketing platform or data warehouse so SEO data doesn’t live in a silo.
How a typical SEO & analytics engagement works
- 01Audit & measurement plan
We audit your current SEO and analytics, then define what to measure: events, funnels, key pages and business KPIs.
- 02Quick wins & foundation
We fix low-effort, high-impact issues first: technical errors, key meta tags, obvious content gaps and broken tracking.
- 03Implementation & content
We implement tracking, dashboards and on-page changes, and help you ship or improve the content that matters most.
- 04Ongoing optimisation
Each month we review the data, report in plain language and propose a focused set of actions for the next cycle.
Typical packages
Clear scopes so you know exactly what you’re getting.
SEO & Analytics Audit
For teams who want a roadmap they can execute themselves.
- Technical SEO review + prioritised backlog
- Keyword and content opportunities mapped to pages
- GA4, Search Console and PostHog review
- 90-minute handover workshop with your team
Ongoing SEO & Analytics
For businesses that want continuous optimisation.
- Monthly content and on-page improvements
- Monitoring of rankings, funnels and conversions
- 1–2 experiments or tests per month
- Monthly report and strategy call
Questions about SEO & analytics
Can you guarantee #1 rankings?›
No—and anyone who does is not being honest with you. What we can guarantee is a clear strategy, transparent reporting and continuous improvement based on data. Over time, that consistently leads to better visibility and more qualified traffic.
How quickly will we see results?›
Technical fixes and analytics improvements can have an impact within weeks. Content and SEO authority usually take a few months to compound. We’ll be very clear about which changes are short-term wins and which are long-term bets.
We already have Google Analytics set up. Is that enough?›
Most setups we see are tracking "pageviews" and a few generic events, but don’t show a clear picture of how SEO traffic turns into leads or revenue. We help you define meaningful events, connect GA4 and PostHog, and build dashboards around your actual business goals.
Can you work with our in-house marketing team?›
Absolutely. Some clients ask us to handle the technical and analytics side while their team writes content. Others let us propose topics, briefs and outlines that their copywriters then execute. We’re flexible in how we split responsibilities.
Want SEO that your analytics can actually prove?
Tell us where you are today and what you’d like search to do for your business. We’ll come back with a short, practical plan—no buzzwords, no lock-in.